The mission of the Alliance for Cardiovascular Diagnostic and Treatment Innovation (ADVANCE) is to apply predictive computational modeling, data-driven approaches, and innovations in cardiac imaging to patient care, and specifically, to the diagnosis and treatment of cardiovascular disease.

ADVANCE will utilize innovations in clinical imaging, a novel disease-specific personalized computational modeling (Virtual Heart platform), and statistical and machine learning on clinical data to predict the functional behavior of the patient’s heart under a variety of conditions, and to suggest therapeutic approaches for heart rhythm disorders that are optimal for the given patient. This will engender accurate and precise clinical decision-making regarding personalized treatment and optimized cardiac patient care. Natalia Trayanova, Co-Director of ADVANCE, partnered with Cut Once to develop a visual concept that would make the formation of the new alliance understood by the world.

HeartADVANCE.JHU.edu

SERVICES PROVIDED
Brand Imagery
Concept
Graphic Design
Graphic Identity
Illustration
Strategic Marketing Initiatives
Storytelling

CLIENT TESTIMONIAL
"Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. Cut Once provides a full complement of services, including expertise in management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications."

— Abby Lattes, Director of Marketing and Communications, Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.