REBRAND | Spotlight Feature

We’re thrilled to announce that a branding project we created for Penn-Mar Human Services, a leading disability service non-profit organization has been selected for showcase on REBRAND™ Spotlight. REBRAND is the world’s leading platform for brand transformation insights, case examples, and programs. Featured in media like The Wall Street Journal, BBC, articles and books, results have generated the most comprehensive global library of brand change research and reference.

You may view the Spotlight Feature here: REBRAND.com

ABOUT OUR PROJECT
Penn-Mar needed a brand refresh to better reflect the organization’s tone and style that had evolved in recent years to become stronger and simpler — avoiding industry “lingo” and sharing information straightforwardly.

Cut Once translated this brand strategy into a bold new look for Penn-Mar. The updated brand identity includes a new logo, refreshed color palette, responsive CMS website, brand video, collateral, and empowering new tagline.

The new penn-mar.org website was designed with the courageous Penn-Mar community in mind, as well as the people they hope to serve in the future. The site features robust resources that make connecting to Penn-Mar’s services simpler than ever. It’s also fully accessible, ensuring that everyone can navigate the site with ease.

A brand-reveal video was created to visually tell the story of the “why” behind the new messaging, and to create excitement about the future of the organization.

For further information about this project, please visit: Our Portfolio

ABOUT PENN-MAR HUMAN SERVICES
Penn-Mar Human Services provides a range of services for more than 500 adults with intellectual and developmental disabilities across Maryland and Pennsylvania. Penn-Mar is viewed by many as innovative, compassionate, and person-centered with a well-established reputation.

For further information about Penn-Mar, please visit: Penn-Mar.org