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STX is a leading manufacture of lacrosse, field hockey, and golf products. Unique performance features differ from stick to stick and are tailored to compliment different player performance preferences. The design strategy for the product branding was to graphically enhance the varying performance enhancing features while maintaining a strong in-store and on-field STX brand presence. Additional marketing materials include product catalog, on-location and studio photography, and various trade ads.
SERVICES PROVIDED
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Catalog Design
Category Analysis
Competitive Audit
Consumer Product Illustration
Graphic Design
Ideation & Prototyping
Illustration
In-store (retail engagement design)
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Package Design & Systems
Photo Direction
Press Supervision
Print Communication
Print Management
Product Positioning
Strategic Planning
NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.
STX is a leading manufacture of lacrosse, field hockey, and golf products. Unique performance features differ from stick to stick and are tailored to compliment different player performance preferences. The design strategy for the product branding was to graphically enhance the varying performance enhancing features while maintaining a strong in-store and on-field STX brand presence. Additional marketing materials include product catalog, on-location and studio photography, and various trade ads.
SERVICES PROVIDED
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Catalog Design
Category Analysis
Competitive Audit
Consumer Product Illustration
Graphic Design
Ideation & Prototyping
Illustration
In-store (retail engagement design)
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Package Design & Systems
Photo Direction
Press Supervision
Print Communication
Print Management
Product Positioning
Strategic Planning
NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.
Product Catalog: Women's Field Hockey
Brand Messaging: Bring It connects the STX brand with the player’s competitive attitude.
Brand Messaging: Player Driven connects STX's brand promise to deliver innovative, game-changing gear.
Product Branding: Field Hockey Product Line
Advertising: New Product Launch
Product Branding: Lacrosse Stick
Product Branding: Lacrosse Stick
Product Branding: Goalie Lacrosse Stick
Product Branding: Lacrosse Stick Product Line (women's)
Product Branding: Lacrosse Stick Product Line (men's)
Product Catalog: Women's Field Hockey
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