Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

www.PACollege.edu

THE CHALLENGE
PA College launched inPractice magazine in 2014 with the aim of building connections with alumni and other stakeholders. Within a few years, the internal team realized the need to outsource the editorial production of each issue. College leaders turned to Cut Once to lead a redesign and re-thinking of the publication’s editorial structure and to assume ongoing editorial management.

READERSHIP INSIGHTS
Budget permitting, we always recommend beginning the redesign process with a focused readership survey in order to gain the necessary insights into what matters most to the magazine’s target audiences. In PA College’s case, this included the following audiences:

• Alumni, donors and friends
• Faculty and staff
• Deans and department chairs
• University leadership
• Parents of current students

THE SOLUTION
PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. 

To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine. In addition to a new name and new masthead, the publication’s editorial architecture, thoughtfully conceived by award-winning editorial consultant Sue De Pasquale, creates opportunities for strategic development of the content plan for each issue, which mindfully balances coverage of nursing and health science programs. The goal: to raise the College’s institutional profile within the region and beyond, and at establishing College faculty, leaders, and alumni as “thought leaders” within the world of health education.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

Check out PA College magazine!

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.